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I just love to drive, I learned to drive early, probably when I was 15, even without a license. I was not very encouraged at first, had a...

It took a little while, but here we are—another story for the blog! Today, I want to share how a restless feeling became a sabbatical, a journey of self-discovery and, eventually, Pura. I still don’t know exactly where this story will lead, but perhaps that is part of what makes it worth sharing. Was it easy? Absolutely not. There were moments when I wondered what on earth I had done. But knowing everything I know now, I would do it all again. If you are going through somethi

Pura began with a desire for freedom: to be myself, live by my values and make time for the things I love. Surfing. Moving my body. Being with the people who matter most to me. I wanted to create something meaningful. Something that would bring joy to others while allowing me to live and work in a way that felt true to who I am. But the story behind Pura began long before I knew its name. A childhood full of creativity My love of fashion started when I was very young—perhaps